Strategy
Pricing Strategy Workshop Kit
4.7(62 reviews)PlaybookUpdated Jan 2026
RetailConsumer Products
About this resource
Most Indian MSMEs are underpricing — and leaving significant margin on the table. This workshop kit helps founders and commercial leads run a structured pricing review: from understanding customer willingness-to-pay to redesigning your pricing architecture for maximum profitability.
What's included
- Pricing strategy canvas
- Value-based pricing model (Excel)
- Competitor price benchmarking template
- Margin waterfall analysis
- Price increase communication guide
- Workshop facilitation deck (PowerPoint)
Contents preview
- Module 1: Understanding your pricing power
- Module 2: Value-based pricing methodology
- Module 3: Competitive benchmarking
- Module 4: Pricing architecture design
- Module 5: Implementation and change management
Instant download after purchase
India-specific content & context
₹2,499
Inclusive of GST
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62 verified reviews